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NASDA Portfolio Converse University

Course Title: ART236 Digital Media III
Term: Fall 

Art 326 Digital Media III/THREE CREDIT HOURS.

Major, minor, elective credit. Prerequisite: ART 226 or permission of the instructor. This course provides emphasis on conceptualization, creativity, and visual aesthetics of the motion and animation field. Students will produce animation and motion clips for commercial usage. Students will use graphics software, digital sound and video-editing equipment to organize audio and video clips for finished productions. Lab Fee.  

 

COURSE LEARNING OBJECTIVES:

  1. Student will be able to research appropriate reference material through the use of storyboards, concept sketches, motion segments and written creative briefs.

  2. Student will be able to understand and develop conceptual thinking and translate ideas into advanced motion sequences.

  3. Students will be able to develop various key-framing, video editing, character rigging and kinetic typography techniques to build advanced quality productions.

  4. Students will be able to create still images, motion sequences, audio and composite media presentations that are appropriate for the audience and technology.

  5. Students will be able to present storyboards, concept ideas, and final projects in a professional manner.

 

 

COURSE LEARNING OUTCOMES: 

  1. Project process includes performing research, developing storyboards, concept sketches, motion segments and written creative briefs for professional video presentations.

  2. A sketchbook of concept development, storyboards and research notes will represent growth in ideation and application of research findings for professional presentations.

  3. Project process includes advanced technical digital skills sets for building finished motion productions.

  4. Project process includes creation of original content that appeals to an appropriate target audience and deliverables.

  5. Project process includes student presentations of storyboards, concept ideas and final executions in a simulated client environment.

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Skill Building Assignments

 

Skill Building 01 - Photoshop Time Line

Show how to make your favorite food.

Objective: create a short video about your favorite food, or a special family recipe. Use still images from stock or personal photographs.

Ingredients of a Food or Drink.

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 Part 1 - Create a slide show in Premier of ingredients of your favorite food.

  • Number of objects 6 to 8

  • Length of video 15 seconds

  • You must use at least one type element

  • Add a music bed for the slide show.

    • Make sure that you edit on the beat

  • You may add Foley (sound effects)

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Include:

  • Title

  • Music Bed

  • The scene should b 30 to 40 secs.

  • Screen size; 1920x1080

  • 150 PPI For Still images

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Skill Building 02 - Adobe Photoshop

Create a basic animated GIF for a travel destination.

  • Using the Timeline editor in Photoshop create a 10 to 15 second animation slides.

  • Create all of the visual assets - This includes shapes and type.

  • The GIF  should contain at least four images that may be set in motion.

  • The screen should be blank on frame one - A solid color block may be used as a background.

  • The last second of the animation should display the Type Treatment as a completed assemblage of the objects/elements.

  • The animation may include; An object sliding and transparency.

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Skill Building 03 - Adobe Premiere

Show how to set an environmental scene using a non-linear editing software.

Objective: create a short video about your favorite food, or a special family recipe. Use still images from stock or personal photographs.

Ingredients of a Food or Drink

Select 3 video clips and 3 photographs from Pexels.com..

The source material should be a themed video story.

For example;

  • Seagulls flying (video)

  • Seagulls eating (still image)

  • Seagulls walking (video)

  • Ocean (video)

  • Palms trees (still image)

  • Sea oats (still image)

 

Include:

  • Title

  • Music Bed

  • The scene should b 30 to 40 secs.

  • Screen size; 1920x1080

  • 150 PPI For Still images

 

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Course Projects

30 second TV Travel Commercial

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Project Overview

TV Commercial Project Assignment

You have been hired to create a 30-second television commercial. The final output should be viewable on a standard HDTV as well as a mobile device and social media. The focus is on layout, appropriateness and diverse approaches for dramatic motion and detailed story boarding.

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  • You may either select one of the scripts below for graphics, on-screen typography, logo and voice over or write your own.

  • You will select a sound bed of music, make a voice over and apply Foley sound effects that support the narrative as well as graphic assets

  • Create a storyboard

  • Create a final video in Premiere

  • Include;

    • Live action shots

    • Still image shots

    • One Matte Painting Scene

    • Logo

    • Music

    • Voice Over

    • Foley

 

Part 1 - Script

Submit a 30 second script and we will discuss it in class.

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Part 2 - TV Commercial Story Board

Submit a 30 second story board of your TV commercial and we will discuss it in class.

visitcuba-gif.gif
Visit-Scotland.gif
StoryBoard01_edited.jpg
StoryBoard02.jpg

Part 3 - TV Commercial Final

Submit the 30 second  TV commercial.

The final screen size should be HDTV 1080p (1920x1080, 72dpi

Make sure the following are included in the final motion segment;

  • Live action shots

  • Still image shots

  • One Matte Painting Scene

  • Logo

  • Music

  • Voice Over

  • Foley

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Project -TV Short Animated Story

Pick a short story to create an animated short film. The finished time should be between 3 and 5 minutes.

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Steps to Success 

  • Develop a character(s) style sheet. The style sheet should include ¾ view, front facing, back facing and profile.

  • Storyboard the story

  • Select the all of the scenes (environment) that interests you the most if your animation layout.

  • Rig the character’s

  • Use Character Animator as your primary software tool, but consider using After Effects and/or Premiere to complete the final film.

  • The final video should be 3 to 5 minutes in length.

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Character Design: (preliminary sketch): Before you start collecting references or drawing the characters, think about the followings and write them down:

  • Personality of the character.

  • Physical characteristics of the character, e.g., gender, age, height, weight.

  • Mood (mental state) of the character.

  • Visual style of the character, e.g., cartoonish, realistic.

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Create some preliminary sketches to start off your process of searching out your design style. Once you come up with the design you like, draw the character in Adobe Illustrator..

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  •  
monkey.jpg
clown-guy.jpg

Storyboard: Create as many panels as necessary to communicate your ideas.

  • Show, don’t tell. Use the storyboard as a litmus test to determine if your story is truly being visualized.

  • Be cinematic. Does your video do things that movies do? Do people, places and things move or stand still? Does the camera move? Keep these factors in mind and bring them all together to create a cinematic video.

  • Make sure it’s logical and coherent. You’re creating a story, so the video should look visually consistent from beginning to end

  • Pick a theme. Want to highlight a customer pain point, show a character on screen and take them through a journey.

  • Include all relevant details. Break up your script into smaller chunks and make note of important information:

  • What is the setting or background for the scene?

  • Is there a character on screen? If so, what action is the character performing?

  • What props are in the scene? This should fit in with the context of the background/setting you’re using

  • Will any text appear on screen? What is the size, color, and position of the text?

  • What message are you trying to deliver?

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Layout Design: Select the scene (environment) that interests you the most if your animation concept has multiple scenes. Before you start collecting references or drawing the layout design for the scene, think about the followings and write them down:

  • Location. Is it interior, exterior, foreign country, local, in the city, in the countryside, fictional?

  • Mood. Is it romantic, dramatic, cute, mysterious, scary?

  • Time. Is it contemporary or historical? What is the season? What time of the day?

  • Action: What is the character doing in it? What is going to happen?

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The answer to the above questions should be in your sketchbook. Look for some reference materials that help you with design style of the environment.

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Rig the character’s using Adobe Character Animation.

  • Make sure that the face contains handles

  • Make sure that body parts contains staples, sticks and handles

  • Create a study of your character’s head talking (Camera view tight, mid-ground and background

  • Create a study of your character’s moving, walking or running

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Audio

  • Record any voice over narrative

  • Select sound bed resources

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Project Kinetic Music Video

Use of typography and motion tools to provide a 1 to 2 minute typographic build to create a music video. Base your video on an existing popular song - maybe your favorite song. You will only be required to animate the song from the first lyric to the end of the first chorus.

The focus is on the appropriate use of typography, simply graphics simple story boarding.

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  • Rendered at 30 frames per second

  • The visuals should mostly be type

  • Graphic elements such as photohgraphs,  illustrations and video clips should included as well

  • HDTV 1080p/29.97 (Screen Size 1920x1090)

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